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Google Business Profile

Track and report on your clients' Google Business Profile performance

Connect your clients' Google Business Profile to AuditXL and get reviews, ratings, Q&A, photo insights and local search visibility — all in one branded report.

Local SEOReviewsVisibility

All paid plans (Starter, Pro and Agency)

Bring Google Business Profile data into one dashboard

Connect once. AuditXL handles syncing, reporting, and delivery to your clients — automatically.

Track star-rating and review-count trends over time

Automatically monitor new reviews and Q&A interactions

Measure impressions, clicks and direction requests in local search

Include GBP data in White Label PDF reports for clients

Get alerted when ratings drop or negative reviews appear

Compare local visibility changes month over month

DATA YOU GET

Google Business Profile metrics we sync

All this data flows automatically into your client dashboards and reports, refreshed daily.

Metric
What it measures
Example
Star rating
Current average rating across all reviews
4.7 ★
Total reviews
Total number of Google reviews
312 reviews
New reviews (30d)
Reviews received in the last 30 days
+24 reviews
Search impressions
Times the listing appeared in search results
8,400 impressions
Maps views
Times the business appeared in Google Maps
3,200 views
Direction requests
Users who clicked 'Get directions'
540 requests
Website clicks
Clicks from the GBP listing to the website
1,180 clicks
Phone calls
Calls initiated through the GBP listing
210 calls
Photo views
Views of business photos uploaded to GBP
14,600 views
Q&A count
Number of questions and answers on the listing
18 Q&As

USE CASES

What agencies do with Google Business Profile on AuditXL

Local SEO reporting for clients

Show clients exactly how their Google Business Profile is performing — reviews, visibility and engagement in one branded report.

Review monitoring and alerts

Get notified when new reviews arrive or ratings drop, so you can respond quickly and protect your client's reputation.

Local visibility tracking

Track impressions, Maps views and direction requests over time to prove ROI on local SEO work.

Local competitive analysis

Benchmark your client's GBP metrics against local competitors and spot gaps in reviews, photos and Q&A coverage.

DEEPER ANALYSIS

Drill deeper with Google Business Profile data

Analyze review sentiment trends by month, identify patterns in services or products that get the most mentions, and track photo engagement over time. Filter direction requests and website clicks by date range to attribute local traffic growth to your SEO campaigns. All GBP data folds into your White Label dashboards and automated monthly reports — giving clients a clear picture of their local search presence with zero manual work.

Filter by property, date range, and device

Side-by-side period comparison

White Label dashboards for client access

Custom dashboard widgets

Automated report scheduling

Our local clients finally see the real impact of Google Business Profile work. Reviews, visibility and calls — all in one clean report. This is what local-SEO agencies were missing.
L

Liora Ben-David

Head of Local SEO · Neighborhood Digital Agency

MULTI-CHANNEL

Google Business Profile alongside 15+ integrations

Multi-channel dashboards and automated reports that combine Google Business Profile with your other platforms — in one branded view.

Google Business ProfileYou
Google Search ConsoleGoogle Analytics 4

PRICING

Who is this integration for?

Google Business Profile integration is available on All paid plans (Starter, Pro and Agency). No extra fees — your subscription includes every connected integration.

  • SEO agencies managing multiple clients
  • In-house marketing teams
  • Freelancers with multiple client accounts

FAQ

Google Business Profile integration — frequently asked questions

What data does AuditXL pull from Google Business Profile?

Star rating, total reviews, new reviews, search impressions, Maps views, direction requests, website clicks, phone calls, photo views and Q&A count.

How do I connect a client's Google Business Profile?

Navigate to your client's project settings and click 'Connect Google Business Profile'. You'll authenticate via Google OAuth with the account that manages the GBP listing.

Can I connect multiple GBP locations to one client?

Yes. Multi-location businesses can connect each location as a separate project, giving you per-location reports plus an aggregated view.

How often is GBP data refreshed?

Daily, reflecting yesterday's data. Review counts update in near real time as new reviews are published.

Can GBP data appear in White Label PDF reports?

Yes. GBP metrics — ratings, review trends and visibility data — are included in branded PDF reports on the Pro and Agency plans.

Does the GBP connection let me reply to reviews?

Not in the current version. AuditXL is read-only for reporting purposes. Replying to reviews is done directly in Google Business Manager.

Start using Google Business Profile with AuditXL

60-second connection. Automated reports from day one.